Abstract
Consumers give away their data voluntarily and involuntary through their everyday online interactions. Many of these interactions are governed by “click-wrap” agreements in which consumers agree to data use terms with their Internet service provider (ISP), content provider, or an entire computing ecosystem through various layers of the Internet. This phenomenon effectively means that consumers lose control of their data to an endless web of third party big-data brokers unaccountable to the user. All the while, the increasingly dynamic and valuable nature of datasets makes it difficult to predict how data collected today will be used in the future. To help promote greater privacy protection to consumers, this article proposes that core elements of the Internet ecosystem adopt more robust transparency practices to clarify specific data collection, use, and sharing policies.
Recommended Citation
Andrew W. Bagley and Justin S. Brown,
Limited Consumer Privacy Protections Against the Layers of Big Data,
31 Santa Clara High Tech. L.J. 483
(2015).
Available at: https://digitalcommons.law.scu.edu/chtlj/vol31/iss3/4
Archival Accessibility Statement
This item was created or digitized prior to May 1, 2026, or is a reproduction of legacy media created before that date. It is preserved in its original, unmodified state specifically for research, reference, or historical recordkeeping. In accordance with the ADA Title II Final Rule, the Law Library provides accessible versions of archival materials upon request. To request an accommodation for this item, please submit an accessibility request form.