The Evolution of Media Licensing

Location

Locatelli Center

Start Date

22-2-2013 9:15 AM

End Date

22-2-2013 10:15 AM

Description

The rapid proliferation of "smart" mobile devices is changing the way content is produced, distributed and received. Entertainment companies are increasingly competing with consumer generated content, while simultaneously seeking to integrate their own content with social media. Phone companies, once thought of as mere utility providers, now increasingly play the role of gatekeeper to content, along with app stores from Google, Apple, Amazon and others. End users increasingly expect that content once meant solely for the TV will be available to them on their mobile devices wherever they go. With these changes, companies are asking what changes, if any, need to be made to their licensing arrangements.

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Russell, Riley.pptx (396 kB)
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Feb 22nd, 9:15 AM Feb 22nd, 10:15 AM

The Evolution of Media Licensing

Locatelli Center

The rapid proliferation of "smart" mobile devices is changing the way content is produced, distributed and received. Entertainment companies are increasingly competing with consumer generated content, while simultaneously seeking to integrate their own content with social media. Phone companies, once thought of as mere utility providers, now increasingly play the role of gatekeeper to content, along with app stores from Google, Apple, Amazon and others. End users increasingly expect that content once meant solely for the TV will be available to them on their mobile devices wherever they go. With these changes, companies are asking what changes, if any, need to be made to their licensing arrangements.