The Internet has spawned new business practices regarding the ways users access and obtain information and services. Because linking can create a network of web pages that appear integrated and seamless to users, many Internet companies enter what are known as co-branding relationships. This article addresses a common type of co-branding relationship in which a "provider" maintains a set of pages ("the co-branded site") that looks and feels like the "brander's" web site. The co-branded site is promoted on the brander's web site through linking.
Eric Goldman and Candice Lee,
Understanding Internet Co-Branding Deals
, 16 Santa Clara Computer & High Tech. L. J. 65
Available at: https://digitalcommons.law.scu.edu/facpubs/74