This is a book chapter from the 2014 edition of a casebook, Advertising & Marketing Law: Cases and Materials, by Rebecca Tushnet and Eric Goldman. This chapter examines the legal issues arising from featuring people in advertisements, including publicity rights and endorsement/testimonial guidelines.
Eric Goldman and Rebecca Tushnet,
Featuring People in Ads (2014 Edition)
Available at: http://digitalcommons.law.scu.edu/facpubs/871